1. Figure out your goal or goals.
2. Evaluate the importance of each goal.
3. Array the options.
4. Evaluate how likely each of the options is to meet your goals.
5. Pick the winning option.
6. Later use the consequences of your choice to modify your goals, the importance you assign to them, and the way you evaluate future possibilities.

~ Barry Schwartz (The Paradox of Choice: Why More Is Less)